AAA's Culture

Our evolving culture and our values as an organization are at the heart of why members and vendor partners value the partnerships and relationships. The definition of culture states: “A culture is a way of life of a group of people–the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.” The Culture that the Award Associates have developed over time is a big reason for our continued success.

Our Culture

  • Excellence

    Pursue Excellence: be outstanding in our work and our outlook. Be the best individually and collectively as a group in ourindustry.

  • Respect

    Be Respectful: Build up others: be humble, we are here to serve. Care for your fellow members, our vendor partners, our industry.

  • Collaborate

    Create a win-win: Share ideas and best practices. We grow collectively & individually when we work together with vulnerability.

  • Honesty

    Keep it Real: Be honest with yourself and honest with others. Transparency. Integrity.

  • Fun

    Fun is Mandatory: Bring spirit of fun to our group and our jobs. Lift up others.

  • Change

    Embrace Change: Be transformed in our thoughts and behaviors. Be open to new ideas to make each of us better.

  • Thrify

    Be Lean and Efficient: Be productive, be organized, be frugal. Buy the best in the industry.

  • Generosity

    Be Generous: Live from a place of abundance…explore opportunities to give back to others, our group, our community.

  • Learn

    Gain knowledge through shared experience, education and listening. Be thought & industry leaders.



Contact us to find out more about our dynamic and progressive group.

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